Jasmine Fryrear
brand + Projects
She’s a California girl, but she was born in the bush of wild Alaska.
Jasmine, who started at Envelope in 2022, grew up between two strikingly contrasting natural worlds. Now she’s loving life in the cool capital city, Wellington.
Jasmine grew up swimming competitively, surrounded by women who pushed each other to be better. It shaped her belief in backing yourself—and the people around you. Now at Envelope, she works across the brand space helping shape how Envelope shows up, connects, and delivers, while backing projects and people across the business.
In a career that sounds like the resume of a secret agent or a movie star, Jasmine has also worked in the New York diamond district, for a media agency travelling around the Caribbean, on an apple orchard, and for a world-renowned rodeo. Having lived across the UK, Australia, and Southeast Asia, she eventually found her way to New Zealand. These days, she’s still happiest on the move, usually running to explore a new place or chasing a bit of fresh air.
Her favourite place in the world remains Alaska, where she spent summers growing up among bald eagles, moose, bears, and wolves. Wellington’s wildlife is a little tamer—these days you’ll find her ocean swimming at Oriental Bay or in the boxing gym.
